Building a repeatable Rockaway fleet graphic
A useful fleet design is a system, not a single drawing. For Rockaway operators adding a box truck, we define the type sizes, colors, panel priorities and unit-number rules so the next body style can match without pretending every vehicle has the same shape.
The reference specification records what must stay fixed: logo proportions, color values, phone-number treatment and the relative order of information. Placement on large box sides and rear door can then adapt around rivets, seams, rub rails and roll-up hardware without making the vehicle look unrelated.
This matters when vehicles are replaced one at a time. A stored Rockaway fleet spec lets a new unit join the set even when the original model is no longer available or the panel geometry has changed.
Unit numbers deserve their own rule. They should be visible to dispatch and yard staff, repeat in predictable places and remain separate from the customer-facing message. Our fleet lettering program documents that system.
Rockaway is served from Lombardo Lettering’s Chester base as part of Morris County, with this page focused specifically on fleet consistency for a box truck; the Morris County service page explains the wider coverage area.